What marketing system provides a business owner with an exclusive territory to represent one insurance company?

The answer is related to the structure of business relationships within the insurance industry. A general agency model allows a business owner to represent a specific insurance company within a designated territory. This exclusivity often means that the general agent can effectively market the company's products without competing against other agents selling the same products in that area. It establishes a clear and defined relationship where the general agent has the responsibility of understanding and promoting the insurance offerings while also managing relationships with clients and other interested parties in the territory.

In contrast, a sole proprietorship is simply a business owned and run by one individual without the formalities of a larger agency structure, leaving them without exclusive rights to represent a specific insurance company. An independent brokerage works with multiple insurance companies, allowing the agent to offer products from various carriers, which does not fit the exclusive territory aspect. Lastly, a franchise model might grant certain exclusive rights to operate under a brand or name but does not inherently limit the territory to just one insurance company, nor does it focus solely on insurance products. Thus, the general agency model is the most accurate choice, focusing specifically on the exclusive representation of a single insurance company in a designated geographic area.